This may be your first visit to the Level Up Website, or you may be a returning old friend.  Whichever it is, welcome to a bit of a new look to our online presence.

With thanks to our web development partner Teapot Creative, I’ve at last managed to put all that we offer into one place, so that clients and visitors can hopefully understand what we do, and how it can fit with what they are looking to achieve.

The challenge, I feel, with describing and presenting what Level Up does for its clients is precisely because no two businesses, business owners, professionals, organisations or leaders are the same.  They may work in similar environments to each other, but their goals and aspirations are very personal and unique, as are the challenges they face at any one time in striving to achieve them.  So for us to be a successful partner to our clients, we have to make sure we are adaptive, customising our programmes and support to help each unique case at the right time with the right content or approach.

As the guys at Teapot Creative can probably attest, trying to condense this into a single website is no mean feat, and I’m sure that now that it’s released to the world that there are many ways yet we can refine the message and improve its accessibility to our visitors.  So please do share your views, experience and opinions by contacting us through the site at any time.  Every piece of feedback is useful, in that a) it proves that we have people visiting the site, and b) that it helps us to reach and help more people who want to achieve their ambition, and grow themselves, their organisation or their business to the next Level Up.

Thank you again for your support….

Graeme Crosbie
June 2018


I was introduced to Level Up through a local business networking group about 18 months ago.  Transitioning from an HR career to Executive Search in 1997, I set up my own partnership over five years ago.  Although loving what I do, I couldn’t help feeling that we needed a bit of a refresh and have more focus on why our offering was different in a very crowded marketplace.

As an HR professional by background, I have met many business coaches; some better than others.  Although admittedly a little sceptical, I met Graeme Crosbie for coffee and soon felt that he ‘got me’ and understood why I was at a crossroads. We talked about how we might work together and what his kick start programme could offer. 

Having spent my whole career In the corporate world, I found I missed having a variety of people to brainstorm with.  Graeme has proved to be a strong business mentor.  The fact he also had a corporate background and had not worked with any other search firms proved to be a real asset.  He challenged my thinking and assumptions; we went back to basics and talked extensively about business and personal goals and how these could be achieved within realistic timelines.  

The kickstart programme was extremely useful.  For the first time in years, I found I actually dedicated quality time to thinking about what it was I wanted Theron to be.  We focused on what actually made us different; I stopped apologising for being a “small boutique” but learnt to embrace the good things about offering a bespoke, personal service to a few quality clients.  Of course I already knew the theory, but having to articulate USP’s and strategy to someone else makes it more ‘real’ and something you do as opposed to just having good intentions and never getting round to it because work takes over.  

Apart from growing revenue, we have had many successes including the redesign and relaunch of the website with genuine USP’s; extending our client base; recruiting a new Partner and maintaining focus and momentum.  

We are now on an Ontrack programme; meetings are less frequent, but they prove a useful medium for staying focused and doing the things I committed to do.  Some things continue to stay at the bottom of the pile, but I’m not sure that will ever change.  

Some of my network did not understand why I needed to see a business coach, especially with my background.  I have found it incredibly refreshing, not least because Graeme has helped me to look at things differently and has help me to add real value to my business.  I would absolutely have no hesitation in recommend him to other business professionals but only on the basis you want to take a cold hard look at yourself and realise that growth and change will only happen if you want it to.  Graeme can help, challenge and give an alternative perspective, but it’s down to you to do it.  

Fiona Makowski Managing Partner, Theron LLP March 18, 2018