Multitasking is a skill that just over 50% of the population will have it that they’ve mastered, while the other half of the population simply cannot do.  I don’t want to get into the gender argument, but one thing I do know for certain is that a business strategy which does not involve the need to multi-task is never going to deliver the success its owner dreamed of.

Simply “being good at what you do” is not a strategy for building a business.  Unless you master additional skills, particularly marketing, sales, communication and financial control, you’ll never get off the starting block.

That much is surely obvious .. However how hard do business owners find it to keep all their plates spinning at the same time ? 

One thing to bear in mind is the Law of 10 x 10.  What this states is that you have 2 alternatives to achieve 100% of the result which you want to achieve.  Either you can rely on one single strategy to deliver the result you want, 100% of the time.  Or alternatively you can pick 10 different strategies, each of which you expect to deliver 10% of the whole result, and you work them concurrently.

What happens if your single strategy fails (and let’s not kid ourselves, strategies do).  Instead of getting 100% of the result you get nothing.

Now if you have two or three of your 10 strategies don’t work and you have 7 or 8 that do, you can be happy that 70 – 80% of your result is being achieved while you get to work on making those rogue 2 or 3 strategies better.

It’s all about the spreading of risk .. and the core skill you need as a business owner to make it work is the ability to plan and to multitask … as well of course as to delegate.

So take a look at one aspect of your business … let’s say your marketing.  Which camp are you closer to, the 100 x 1 or the 10×10 ? If you’re too reliant on too few strategies to get you the growth you need this year, now is the time to act.


I was introduced to Level Up through a local business networking group about 18 months ago.  Transitioning from an HR career to Executive Search in 1997, I set up my own partnership over five years ago.  Although loving what I do, I couldn’t help feeling that we needed a bit of a refresh and have more focus on why our offering was different in a very crowded marketplace.

As an HR professional by background, I have met many business coaches; some better than others.  Although admittedly a little sceptical, I met Graeme Crosbie for coffee and soon felt that he ‘got me’ and understood why I was at a crossroads. We talked about how we might work together and what his kick start programme could offer. 

Having spent my whole career In the corporate world, I found I missed having a variety of people to brainstorm with.  Graeme has proved to be a strong business mentor.  The fact he also had a corporate background and had not worked with any other search firms proved to be a real asset.  He challenged my thinking and assumptions; we went back to basics and talked extensively about business and personal goals and how these could be achieved within realistic timelines.  

The kickstart programme was extremely useful.  For the first time in years, I found I actually dedicated quality time to thinking about what it was I wanted Theron to be.  We focused on what actually made us different; I stopped apologising for being a “small boutique” but learnt to embrace the good things about offering a bespoke, personal service to a few quality clients.  Of course I already knew the theory, but having to articulate USP’s and strategy to someone else makes it more ‘real’ and something you do as opposed to just having good intentions and never getting round to it because work takes over.  

Apart from growing revenue, we have had many successes including the redesign and relaunch of the website with genuine USP’s; extending our client base; recruiting a new Partner and maintaining focus and momentum.  

We are now on an Ontrack programme; meetings are less frequent, but they prove a useful medium for staying focused and doing the things I committed to do.  Some things continue to stay at the bottom of the pile, but I’m not sure that will ever change.  

Some of my network did not understand why I needed to see a business coach, especially with my background.  I have found it incredibly refreshing, not least because Graeme has helped me to look at things differently and has help me to add real value to my business.  I would absolutely have no hesitation in recommend him to other business professionals but only on the basis you want to take a cold hard look at yourself and realise that growth and change will only happen if you want it to.  Graeme can help, challenge and give an alternative perspective, but it’s down to you to do it.  

Fiona Makowski Managing Partner, Theron LLP March 18, 2018