Small Business Masterclass – Creating a Marketing Strategy

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Date/Time
Date(s) - 04/04/2019
9:30 am - 11:30 am

Description

Getting your head round marketing can be tricky.  Every other email you get promises you fantastic results, every other person you see at a networking event has a different service or idea which will guarantee success. Some of this might be right, sadly most of it will not…

This Masterclass goes back to the basics of what makes a successful marketing strategy for a small business.  You will leave with a framework against which you can judge all your options for marketing, and give you the tools to make sensible business decisions about what to do and what not to do in the pursuit of business leads.

Small Business Masterclass is a programme of hop-on / hop-off support for small businesses and new or recent start-ups.  Our training and coaching recognises the challenges of building a business when you’re working on your own or with less than 3 team members or colleagues, and sets out to give you the tools, knowledge and support you need to get on the right track.

All Masterclass Workshops are run by Graeme Crosbie of Level Up, and are held at our Training Centre at Hambridge, near Langport, in the heart of the Somerset Levels

Small Business Masterclass workshops costs just £20+VAT.
A minimum of £10 from each ticket purchased will be donated to The Somerset Fund through the Somerset Community Foundation (Registered Charity No. 1094446)

Bookings

£24.00



Testimonials

I was introduced to Level Up through a local business networking group about 18 months ago.  Transitioning from an HR career to Executive Search in 1997, I set up my own partnership over five years ago.  Although loving what I do, I couldn’t help feeling that we needed a bit of a refresh and have more focus on why our offering was different in a very crowded marketplace.

As an HR professional by background, I have met many business coaches; some better than others.  Although admittedly a little sceptical, I met Graeme Crosbie for coffee and soon felt that he ‘got me’ and understood why I was at a crossroads. We talked about how we might work together and what his kick start programme could offer. 

Having spent my whole career In the corporate world, I found I missed having a variety of people to brainstorm with.  Graeme has proved to be a strong business mentor.  The fact he also had a corporate background and had not worked with any other search firms proved to be a real asset.  He challenged my thinking and assumptions; we went back to basics and talked extensively about business and personal goals and how these could be achieved within realistic timelines.  

The kickstart programme was extremely useful.  For the first time in years, I found I actually dedicated quality time to thinking about what it was I wanted Theron to be.  We focused on what actually made us different; I stopped apologising for being a “small boutique” but learnt to embrace the good things about offering a bespoke, personal service to a few quality clients.  Of course I already knew the theory, but having to articulate USP’s and strategy to someone else makes it more ‘real’ and something you do as opposed to just having good intentions and never getting round to it because work takes over.  

Apart from growing revenue, we have had many successes including the redesign and relaunch of the website with genuine USP’s; extending our client base; recruiting a new Partner and maintaining focus and momentum.  

We are now on an Ontrack programme; meetings are less frequent, but they prove a useful medium for staying focused and doing the things I committed to do.  Some things continue to stay at the bottom of the pile, but I’m not sure that will ever change.  

Some of my network did not understand why I needed to see a business coach, especially with my background.  I have found it incredibly refreshing, not least because Graeme has helped me to look at things differently and has help me to add real value to my business.  I would absolutely have no hesitation in recommend him to other business professionals but only on the basis you want to take a cold hard look at yourself and realise that growth and change will only happen if you want it to.  Graeme can help, challenge and give an alternative perspective, but it’s down to you to do it.  

Fiona Makowski Managing Partner, Theron LLP March 18, 2018