Business Development Academy

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Date(s) - 06/06/2019
9:30 am - 11:30 am


Business Development – or BD – is of course a critical part of any commercial organisation. Without finding and converting new customers, or retaining and selling more to existing customers, any business venture is going to be fairly short-lived.

However, for many people in independent businesses or embarking on professional development, the world of Marketing and Selling is an alien one.

The Level Up BD Academy is the ideal programme for those in business who are good at what they do, but lack confidence or direction in how they develop their own sales opportunities. These might be;

  • Owners and managers of B2B Service providers
  • Self-employed consultants or contractors
  • Qualified professionals – such as accountants, solicitors, architects, surveyors etc – or professionals in training with current or upcoming Business Development responsibilities

The BD Academy is a three- to four- month workshop programme designed to give structure, direction and content for people new to or challenged with Business Development.

Over the six sessions you will cover topics such as
– Targeting & Positioning
– The Psychology of Sales
– Understanding the Sales & Marketing Process
– Your Personal Marketing Strategy
– The BD Toolkit, including Offline- and Online Networking skills
– Building your Professional Network

The Level Up BD Academy is the perfect environment to develop and build your skills as well as start to develop your own professional network with others at similar points in their career or business.

Each 12 week programme is followed up with an informal feedback review after six months.

The investment in BD Academy is £295 +VAT per person.

By registering today you are securing your place on our next BD Academy programme.  You do not need to pay anything now, we will send you an invoice within the next few days when we confirm your place.

The Summer 2019 Cohort of BD Academy will meet on the following Thursday mornings, from 9.30-11.30;

Thursday June 6th
Thursday June 20th
Thursday July 4th
Thursday July 18th
Thursday September 5th
Thursday September 19th


Bookings are closed for this event.


I was introduced to Level Up through a local business networking group about 18 months ago.  Transitioning from an HR career to Executive Search in 1997, I set up my own partnership over five years ago.  Although loving what I do, I couldn’t help feeling that we needed a bit of a refresh and have more focus on why our offering was different in a very crowded marketplace.

As an HR professional by background, I have met many business coaches; some better than others.  Although admittedly a little sceptical, I met Graeme Crosbie for coffee and soon felt that he ‘got me’ and understood why I was at a crossroads. We talked about how we might work together and what his kick start programme could offer. 

Having spent my whole career In the corporate world, I found I missed having a variety of people to brainstorm with.  Graeme has proved to be a strong business mentor.  The fact he also had a corporate background and had not worked with any other search firms proved to be a real asset.  He challenged my thinking and assumptions; we went back to basics and talked extensively about business and personal goals and how these could be achieved within realistic timelines.  

The kickstart programme was extremely useful.  For the first time in years, I found I actually dedicated quality time to thinking about what it was I wanted Theron to be.  We focused on what actually made us different; I stopped apologising for being a “small boutique” but learnt to embrace the good things about offering a bespoke, personal service to a few quality clients.  Of course I already knew the theory, but having to articulate USP’s and strategy to someone else makes it more ‘real’ and something you do as opposed to just having good intentions and never getting round to it because work takes over.  

Apart from growing revenue, we have had many successes including the redesign and relaunch of the website with genuine USP’s; extending our client base; recruiting a new Partner and maintaining focus and momentum.  

We are now on an Ontrack programme; meetings are less frequent, but they prove a useful medium for staying focused and doing the things I committed to do.  Some things continue to stay at the bottom of the pile, but I’m not sure that will ever change.  

Some of my network did not understand why I needed to see a business coach, especially with my background.  I have found it incredibly refreshing, not least because Graeme has helped me to look at things differently and has help me to add real value to my business.  I would absolutely have no hesitation in recommend him to other business professionals but only on the basis you want to take a cold hard look at yourself and realise that growth and change will only happen if you want it to.  Graeme can help, challenge and give an alternative perspective, but it’s down to you to do it.  

Fiona Makowski Managing Partner, Theron LLP March 18, 2018