About Us

For an independent business owner, choosing to bring a coach or mentor into their business can bring about some massive changes; there's someone to bounce ideas off, and someone to keep you on track. Someone to push you beyond your comfort zone, someone to challenge your opinion. Someone to get new skills and knowledge from, someone to be accountable to. Someone to help you see the wood from the trees, and who cares about your success as much as you do...

Level Up (South West) Ltd is a mentoring, support and development practice founded in 2006 by Graeme Crosbie, and which is based on a rural business park in Hambridge, near Langport in Somerset.

Graeme came to Mentoring and Development after a successful 16 year career in corporate manufacturing businesses, on the board of multi-million pound businesses from the age of 30. Originally a marketing specialist, Graeme progressed through Commercial management to General Management, and has managed teams in all disciplines across the UK and Ireland and in Western Europe. He was involved in two successful and profitable Management Buy-Outs prior to starting Level Up in December 2006.


Since then Level Up has supported close to 2000 individuals and businesses in the West Country through its seminars, training and support workshops and mentoring programmes. Graeme’s passion is in helping Business Owners and Leaders unlock their potential, and thereby the potential for their organisations and their employees. With an enviable track record of client success, Level Up is committed to delivering results through the philosophy of the late Jim Rohn…

“Don’t wish things were easier, wish that you were better…”

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I was introduced to Level Up through a local business networking group about 18 months ago.  Transitioning from an HR career to Executive Search in 1997, I set up my own partnership over five years ago.  Although loving what I do, I couldn’t help feeling that we needed a bit of a refresh and have more focus on why our offering was different in a very crowded marketplace.

As an HR professional by background, I have met many business coaches; some better than others.  Although admittedly a little sceptical, I met Graeme Crosbie for coffee and soon felt that he ‘got me’ and understood why I was at a crossroads. We talked about how we might work together and what his kick start programme could offer. 

Having spent my whole career In the corporate world, I found I missed having a variety of people to brainstorm with.  Graeme has proved to be a strong business mentor.  The fact he also had a corporate background and had not worked with any other search firms proved to be a real asset.  He challenged my thinking and assumptions; we went back to basics and talked extensively about business and personal goals and how these could be achieved within realistic timelines.  

The kickstart programme was extremely useful.  For the first time in years, I found I actually dedicated quality time to thinking about what it was I wanted Theron to be.  We focused on what actually made us different; I stopped apologising for being a “small boutique” but learnt to embrace the good things about offering a bespoke, personal service to a few quality clients.  Of course I already knew the theory, but having to articulate USP’s and strategy to someone else makes it more ‘real’ and something you do as opposed to just having good intentions and never getting round to it because work takes over.  

Apart from growing revenue, we have had many successes including the redesign and relaunch of the website with genuine USP’s; extending our client base; recruiting a new Partner and maintaining focus and momentum.  

We are now on an Ontrack programme; meetings are less frequent, but they prove a useful medium for staying focused and doing the things I committed to do.  Some things continue to stay at the bottom of the pile, but I’m not sure that will ever change.  

Some of my network did not understand why I needed to see a business coach, especially with my background.  I have found it incredibly refreshing, not least because Graeme has helped me to look at things differently and has help me to add real value to my business.  I would absolutely have no hesitation in recommend him to other business professionals but only on the basis you want to take a cold hard look at yourself and realise that growth and change will only happen if you want it to.  Graeme can help, challenge and give an alternative perspective, but it’s down to you to do it.  

Fiona Makowski Managing Partner, Theron LLP March 18, 2018